Dear friends,
everything is moving forward with the preparations for the AGV at the Cremona Musica International Exhibitions and Festival, from October 2nd to 4th at the Cremona Fair.
There are still some pre-fitted stands and tables available, which we are confident will sell out over the summer.
The Acoustic Guitar Village promises to be a wonderful edition, with the presence of manufacturers and importers and countless events that will attract musicians, public, and international buyers. Cremona Musica is increasingly playing a key role as a European musical instrument trade fair.
The one-week shift from the usual last weekend of September has allowed many international players to avoid having the Guitar Summit in Mannheim, Germany, at the same time. This means bookings from international companies and players in general are growing!









Both the Cremona Fair and our organization are making great efforts to promote the event, strengthening communication in the press and on social media, organizing presentations, and inviting international dealers, journalists, and industry experts to offer exhibitors the best possible promotion.
In addition to various brands of acoustic, classical, and modern guitars, the AGV will present a series of other stringed instruments: battenti guitars, mandolins, mandocellos, ukuleles, charangos, etc. All these instruments will then be present in the hands of excellent musicians in the various events that will take place on the four live stages, in masterclasses, and in cultural and educational insights.
We remind you that it is allowed to sell instruments during the event.
We also remind you that the Cremona Musica International Exhibitions and Festival is part of the Italian government’s Made in Italy promotion plan.
We therefore invite interested companies and luthiers to contact us to register and assign the last exhibition spaces in the AGV area, Pavilion 1, Cremona Fair.









Acoustic Guitar Lutherie Masterclass taught by American master luthiers Doug and Sharon Proper, owners and operators of The Guitar Specialist, Inc., a renowned repair and restoration workshop in Westchester County, New York, and Ian Davlin, founder of The Looth Group, an online community and educational platform for luthiers, professional repairers, and instrument makers.
Historical exhibition “The 19th-Century Guitar: Turin, Mirecourt, Paris” curated by Fausto Cacciatori, curator of the instruments in the C.A. Carutti collection at the Civic Museum of Cremona, and Master Luthier Lorenzo Frignani
9th Conference “The Guitar in the 19th Century” – “Cremona Mandolini in Mostra” – “Parole Liberate” project
Four live stages inside and outside the fair pavilions will present non-stop performances from 10 am to 6 pm every day, including the Guitar Orchestra of the “Accordi Apuani” School Network, more than 70 members!
“New Sounds of Acoustic Music” competition for emerging artists and Classic Stage inside pavilion 1, Open Stage outside for instrument demos, “13th Italian Bluegrass Meeting” and “Cremona Acoustic Blues Meeting” on the Live Stage in the garden outside the pavilions
There’s great anticipation for the two evening events in Cremona’s historic center, on Friday, October 2nd in the magnificent Auditorium of the Violin Museum and on Saturday, October 3rd in the Cortile Federico II, facing Cremona’s cathedral square, with many artists, including the 35-piece Milwaukee Mandolin Orchestra, the oldest mandolin orchestra in America!
On the dedicated page of the reference website you will find all the information on the rich program of the event
https://acousticguitarvillage.net/en/cremona-2026/program-2025/
For further information, please contact us at +39 338 1739227 via WhatsApp, or write to info@acousticguitarvillage.net – info@armadilloclub.org



Greetings to everyone, and we look forward to seeing you at the Acoustic Guitar Village, Cremona Musica, October 2-4!
Staff at Cultural Association Armadillo APS – Sarzana
Acoustic Guitar Village
Cremona Musica International Exhibitions and Festival




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